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Cube hurtles milestone with BIG3

On twitter, Ice Cube called out the NBA and ESPN for their apparent lack of support for his BIG3 basketball league.

“Appreciate you @DaTrillStak5. We definitely need everybody’s support. The @nba and @espn are doing everything in their powers to ignore or destroy @thebig3,” tweeted Ice Cube.

The tweet followed a post by Stephen Jackson, an NBA veteran turned podcast host, which encouraged more people to support Cube’s league.

Ice Cube hints he thinks there is a conspiracy to limit his success with the BIG3, a three-on-three basketball league.

Cube first spoke out against the NBA in 2020 when he said the professional league stole from his organization when the NBA changed the format for their 2020 All-Star Game.

“The NBA hasn’t been the nicest to the BIG3,” Cube said in an interview with Basketball News. “Of course publicly they say all the right words. But we know privately there’s things done behind the scenes with sponsors, broadcasters… It did tarnish my fandom a bit.”

Cube announced Oct. 14, the BIG3 is now certified as the first and only Black-owned sports league. It has been recognized by the U.S. Black Chambers, Inc.

“Myself and the entire league are honored to be officially certified by ByBlack and the U.S. Black Chambers,” Cube said. “From day one, the league has been dedicated to providing opportunities for Black players, fans, investors and partners. And we are proud to be a part of a nationwide network of Black business owners.”

-Written by Charles Purnell